Signature-style text that reads 'Kayla McAvinney' in red cursive.

Turning talent into headlines.

wHAT I DO

  • End-to-end PR support tailored to you — from press releases and media lists to securing coverage in the outlets that matter most.

  • Hands-on press and media coordination for events big or small. From accreditation and press launches to daily outreach, I make sure your event gets the attention it deserves while running smoothly behind the scenes.

  • Whether it’s a show, product, or project, I’ll help you create impact from day one. I specialise in shaping the story, building anticipation, and getting your launch noticed by the right audiences.

  • Content planning, posting, and audience engagement designed to grow your online presence. I combine strategy with creativity to keep your channels active, relevant, and aligned with your brand voice.

  • Specialist support for comedians and shows looking to stand out in a busy scene. From crafting press materials that grab attention to building relationships with journalists and reviewers, I help you get noticed for the right reasons. With on-the-ground experience at the Edinburgh Fringe, I know how to cut through the noise and connect your show with audiences, press, and industry alike.